Designing an online identity to mirror the timeless luxury of a shepherd’s hut set in the scenic heart of County Fermanagh.
Client
The Barraghan Shepherd's Hut AirBnB
Sector
Better On
Deliverable(s)
Photography, Social Media, Campaign
Year
2024
Location
Better On
Link
Photography, Social Media, Campaign
01
The Brief
Our work with The Barraghan Shepherd’s Hut focused on increasing visibility and engagement for their boutique holiday rental in a highly competitive market. We created a week-long social campaign built around authentic storytelling and audience participation. To showcase the hut’s charm and natural setting, we invited a handpicked micro-influencer to experience a stay and share lifestyle-driven content. To further extend reach, we collaborated on a giveaway encouraging followers to engage through likes, comments, shares, and tags. The campaign delivered impressive results - over 23,000 views, 183 new followers (a 70% growth), 196 comments, 117 shares, and 206 likes - significantly boosting awareness and online engagement.
02
Our Approach
We built a tone of voice that reads as warm and genuinely knowledgeable — reassuring rather than salesy — with compliance designed into the language itself, not bolted on at the end. Confidence and caution stopped being a trade-off.
We built a tone of voice that reads as warm and genuinely knowledgeable — reassuring rather than salesy — with compliance designed into the language itself, not bolted on at the end. Confidence and caution stopped being a trade-off.
We built a tone of voice that reads as warm and genuinely knowledgeable — reassuring rather than salesy — with compliance designed into the language itself, not bolted on at the end. Confidence and caution stopped being a trade-off.
03
The Deliverables
We built a tone of voice that reads as warm and genuinely knowledgeable — reassuring rather than salesy — with compliance designed into the language itself, not bolted on at the end. Confidence and caution stopped being a trade-off.
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