Barraghan Shepherd’s Hut

Barraghan Shepherd’s Hut

Designing an online identity to mirror the timeless luxury of a shepherd’s hut set in the scenic heart of County Fermanagh.

Client

The Barraghan Shepherd's Hut AirBnB

Year

2024

Deliverable

Social Media, Campaign

Info

Our work with The Barraghan Shepherd’s Hut focused on increasing visibility and engagement for their boutique holiday rental in a highly competitive market. We created a week-long social campaign built around authentic storytelling and audience participation. To showcase the hut’s charm and natural setting, we invited a handpicked micro-influencer to experience a stay and share lifestyle-driven content. To further extend reach, we collaborated on a giveaway encouraging followers to engage through likes, comments, shares, and tags. The campaign delivered impressive results - over 23,000 views, 183 new followers (a 70% growth), 196 comments, 117 shares, and 206 likes - significantly boosting awareness and online engagement.

Credit

Project Lead: Adam Cox