Fight For The Night

Fight For The Night

Documentary photography capturing Glasgow’s Fight For The Night march

Client

Strathclyde Student's Union

Sector

Better On

Deliverable(s)

Photography

Year

2025

Location

Better On

Link

Photography

01

The Brief


As part of the in-house team at Strath Union, Adam documented the annual Fight For The Night march in Glasgow – a student-led demonstration standing in solidarity with survivors of gender-based violence and challenging the misuse of minority identities to justify discrimination.

Approached with a documentary lens, the work focused on capturing authentic moments of collective action, emotion, and scale as the march moved through the city centre. Particular care was taken to represent the event with sensitivity, accuracy, and respect for those involved.

The resulting imagery was picked up by multiple media outlets, including Glasgow Times, The Glasgow Tab, The Glasgow Guardian, helping extend the reach of the campaign and ensuring the story was represented clearly and responsibly across press and digital platforms.

02

Our Approach

01

01

A voice that's expert without overpromising

A voice that's expert without overpromising

We built a tone of voice that reads as warm and genuinely knowledgeable — reassuring rather than salesy — with compliance designed into the language itself, not bolted on at the end. Confidence and caution stopped being a trade-off.

02

02

A voice that's expert without overpromising

A voice that's expert without overpromising

We built a tone of voice that reads as warm and genuinely knowledgeable — reassuring rather than salesy — with compliance designed into the language itself, not bolted on at the end. Confidence and caution stopped being a trade-off.

03

03

A voice that's expert without overpromising

A voice that's expert without overpromising

We built a tone of voice that reads as warm and genuinely knowledgeable — reassuring rather than salesy — with compliance designed into the language itself, not bolted on at the end. Confidence and caution stopped being a trade-off.

03

The Deliverables

We built a tone of voice that reads as warm and genuinely knowledgeable — reassuring rather than salesy — with compliance designed into the language itself, not bolted on at the end. Confidence and caution stopped being a trade-off.