Is your website actually working, or is it just busy?

Traffic feels like success, but a site with thousands of visitors and barely any bookings isn't succeeding — it's expensive.

This tells you what your site is really doing, in two minutes.

How It Works

01. Enter three numbers

Your monthly visitors, the actions that matter (bookings, sales, enquiries), and what one of those is worth to you. That's it.

02. See your real number

Your conversion rate: what each visitor is actually worth. Plus where you land against honest benchmarks for your industry.

03. Know what to do next

A straight read on whether your number's healthy, and the levers most likely to move it. No jargon, no upsell.

What's your website actually worth to you?

Roughly how many people land on your site in a month.
The one action that grows your business – bookings, sales, or enquiries.
£
What one booking, sale or new client is worth to you on average.

Benchmarks drawn from 2025–2026 published conversion data (ecommerce, health & wellness, and lead-gen studies). Ranges are honest bands, not verdicts – what counts as a "conversion" changes the number, which is rather the point.

Each visitor to your site is worth
–
value per visitor · the number almost nobody calculates
Conversion rate
–%
Actions / month
–
Value / month
–
Where you land–
median
YOU
0%–
–
Room to move
–
–

What tends to move it

This is your number today.

The businesses that grow are the ones watching it every month, with context. Want a simple monthly tracking template – plus the occasional teardown of what actually moves conversion? I'll send it over.

Your numbers stay on this page – nothing's saved or sent unless you ask for the template.